Step on board and discover
- Brand strategy
- Positioning
- Brand identity
- Communication tools
- Campaign resources
At the Spoorwegmuseum, young and old alike can discover how railways changed the world. This interactive museum shows the link between the railways and society. This connection is clear in the new brand identity.
The challenge
The Spoorwegmuseum is always on the move. Every year, it holds various exhibitions, events and campaigns to attract the attention of a broad audience. As strength lies in recognition, it was important to create a consistent brand experience and identity.
Our role
We gathered input from a range of stakeholders and visitors. We drew on this to identify ambitions and challenges and we developed an unambiguous brand compass on which to base the new brand identity. The brand identity forms a clear design system for all exhibitions, corporate expressions and campaigns.
Discovery central
You go to the Spoorwegmuseum to make discoveries. We have brought the journey of discovery to life by literally creating an opening on to the railway experience. The logo is made up of two half-circles and a half-moon and are a recognisable form within a visual language.
The tastes of the railway
There’s a long history of eating and drinking on the train. Think of the luxury dining cars of times past, as well as lukewarm croquettes in vending machines. We developed the complete campaign for the exhibition ‘Tosti’s Truffels Treinen’ (Toasties, Truffles, Trains). We did this to give a face to the tastes of the railway. You could see the characters developed by Today throughout the exhibition. Both in the museum and online.
Post Train Expedition
The Spoorwegmuseum told the story of transporting post by train in its exhibition Expeditie Posttrein (Post Train Expedition). How used letters to reach their destination? We used illustrations to bring the campaign to life.
"We embarked on a brand strategy journey with Together that resulted in a new visual identity. An inspiring and really fun project to do together."
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