Trade school for the media makers of tomorrow
- Brand strategy
- Tone of voice
- Target audience interviews
- Brand identity
- Web design
- Communication expressions
- Brand movie
- Campaign resources
The Grafisch Lyceum Utrecht is the leading trade school for creative doers in media, design and communication. Passionate teachers pass on their expertise to the talent shaping the media of tomorrow through their unique perspectives. Awarded with 2 Reddot Awards 2023.
The challenge
The Grafisch Lyceum Utrecht has a solid reputation and a long history. The world of media is dynamic and constantly evolving. This is why a renewed connection to a new generation of creatives was necessary. To achieve this, they sought a clear and outspoken brand identity, a statement for the media profession.
Our role
Students and teachers from the Grafisch Lyceum Utrecht were closely involved in the new positioning and brand identity. Teachers were interviewed and students formed a sounding-board group. One of the key insights was their appreciation of being treated as media makers and not just as students. The school aims to appeal to a new generation of creatives with this newly refined profile. Elements of this brand identity can easily be incorporated into student creations and practical assignments.
Open framework
The Grafisch Lyceum Utrecht is somewhere where there’s plenty of space for expression and development. It’s a playing field ready and waiting for a new generation of creative talent. Therefore, the new logo is a clear framework ready for new creative media makers. The logo breaks down into various shapes that stand for breaking down barriers, stimulating new ideas and working together.
“Today worked with us and our students at every step of the way. You can see that in the end result: an identity that is truly our own.”
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