A consistent brand identity worldwide
- Brand development
- Implementing a brand identity
- Communications
- Templates
- Online magazine
- Social media
Joining forces and working together. That’s what Rabobank has done for the last 125 years. It started out as a credit cooperative of entrepreneurial farmers. Nowadays, the bank is active in 40 countries as the cooperative Rabobank. The bank knows its business and has a wide network, enabling it to provide financial solutions to its members and reinvest part of its profits in the community.
Challenge
When defining the brand, it soon emerged that the bank wanted to strengthen its core focus: the cooperative mentality. How could this brand identity be expressed across all of Rabobank’s resources and channels, in different countries and languages and at all levels of the organisation? Today researched this in detail, working it up and implementing a new brand style.
Our role
Today elaborated a brand identity concept for all Rabobank’s activities and communication tools worldwide. Today produced guidelines, source files and templates that all 59,000 employees could use for the preparation of all communications, on- and offline.
Consistently applicable
Today further developed the existing Wolff Ollins brand book. This enabled consistent brand expression. We worked closely with Rabobank’s brand department, meticulously examining all elements, means of expression, templates and technologies.
It’s all about the details
From icons, through colours to fonts. The entire brand expression was carefully researched. Specific guidelines were made per product – from online magazine to social media post – so that they could be applied easily and accurately by the end user. We provided source files with templates including fonts, icons and graphic elements.
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