On 14 April 2010, the volcano erupted for the second time. The whole of Europe found itself at the mercy of the volcano as all air traffic ground to a halt. And all this because of the small town of Hvolsvöllur that lies at the foot of the Eyjafjallajökull in Iceland. The news surrounding the volcano and its clouds of ash was largely negative but we took the occasion as a source of inspiration for us to give it a positive twist. Iceland could use some positive publicity.
Within a few weeks, five kilos of ash had arrived at our agency in Utrecht. Today immortalised the ash, making it into ink and using this ink for a special publication: the Volcano Book, with illustrations and text. The book was presented in the Hot Ice Gallery at the Westergasfabriek in Amsterdam.
Ísólfur Gylfi Pálmason from Iceland specially attended the book presentation to accept the first copy. Ísólfur Gylfi Pálmason is mayor of Hvolsvöllur. A small town with only 850 inhabitants but with a major influence on the world, at least in 2010. It lies at the foot of the Eyjafjallajökull, the volcano that stopped all air travel dead in its tracks.
This beautiful book brings together the expertise and creativity of fifteen designers and illustrators. A volcanologist from Utrecht University also made an important contribution to the book, microscopically mapping out the volcano ash. The end result is a captivating history book full of (real) minerals, and provides a glimpse into the exceptionally beautiful and inspirational area of Iceland where the volcano was active.
To the current day, the news article about the Volcano Book is featured on Iceland Air’s website: Iceland Air.
We asked Iceland if it could send us some of the volcano’s ash. Within a few weeks, five kilos of ash arrived at the agency in Utrecht which meant we could make the cover of this unique publication with the ash. A unique, and extremely labour-intensive technique resulting in a kind of sandpaper.
The Volcano Book was presented and exhibited in the Hot Ice Gallery on the Westergasfabriek’s grounds in Amsterdam. The mayor Gylfi Pálmason of HvolsvöllurÍsólfur was invited to accept the first copy.